What's Next?

Method 1: Keep Iterating and Live Prototyping

With the nature of the choose your own adventure structure, we would need to continue implementing the feedback and adjusting the product accordingly. Through our first round of testing the feedback reflected our lack of variety in the options and final destination provided. In order to address this we doubled the final destinations available and tripled the questions in order to achieve the final four options. 

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As we would continue to hold focus groups, we would more likely run into the same comments as we did in the initial feedback where users expressed their need for clarity in the wording and more options to better fit their preferences. Though we plan on expanding the length of the product as we go through prototypes, seeking feedback from a diverse pool of experts in Texas travel would further provide guidance in what questions and pathways are the most effective. Angling the product toward the average traveler or tourist would properly cover all of our bases in terms of clarity and execution. 

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Live prototyping has proven to be the most helpful and effective method of receiving feedback as we are able to hear and answer the questions users had as they followed through the surveys. Moving forward, arranging an in-person focus group with a growing number of participants would be ideal in ensuring progressive feedback rather than the same comments at each iteration. Tracking our progress through the feedback surveys we provide will be key in deciding how we approach the next stage and address any issues of the previous prototype. 

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Method 2: Explore Scalability

Currently, our prototype asks users a total of 10 questions and has four final destinations. All of the questions are weighted equally, with the exception of cost, because there are more than 2 answer choices. 

The areas that need immediate optimization for scale would be our questionnaire prototype. The most important area would be to focus on creating a new prototype quiz that contains all of the final destinations. We would most likely need to continue prototyping this with focus groups before publishing the final prototype on Texas Highways. 

 

In our next steps, we would need to prioritize developing a questionnaire that included all of the final destinations, a total of 13. We would also need to consider adding more questions to our quiz and more answer choices, as we expand the total number of places users can go. It would also be important to consider developing a more complex point system, where each question does not have the exact same value in calculating the user's final destinations. For example, questions about cost, and other important travel information for all users might be weighted higher on the questionnaire in comparison to more specific questions that have to do with events and activities. In order to scale our project, we would need to include more final destinations, and a more complex and comprehensive questionnaire system to accommodate the expansion of more destinations. 

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By exploring this scalability, we would have to make sure the questionnaire does not become overly excessive and too complicated for users. Users often expressed they would prefer answering more questions in the quiz if that meant they would get a more precise answer, but adding too many questions can become exhausting or redundant for users. To guarantee we have a good balance of asking enough questions to be able to place users with an accurate destination, while also not creating overkill, we would most likely need to develop more expansive prototypes and run them by test groups again before publishing the final product on Texas Highways. 

 

As we scale the questionnaire to be larger, it would be important to maintain the same format and mechanics we started with in our first prototype. This would include the formatting of a questionnaire where we ask users general and specific questions about traveling. Additionally, the end goal should always be that users receive one Texas travel destination. Although we need to add more destinations and more questions, the same premise of asking users a few questions at a time and the end result of one destination should always remain the same in all iterations. 

After finalizing a complete prototype, we would need to focus group the final product and continue to make tweaks and adjustments until we are ready to publish. Then, we would need to work with the Texas Highways team to work on any last-minute adjustments before launching our final product!